The Art of the 3-Way - Network Marketing Success Secret
You might know all there is to know about your product, your compensation plan, and your company or you might be brand new to the network marketing industry. It doesn't matter where you stand, the 3-way call works and can help you turn more prospects into recruits.
Why 3-Ways Work
The 3-way call works by validating everything you have told your prospect. You can tell them everything there is to be told but until they hear it from somebody else, chances are that they are still skeptical. That third person shows them that you are not alone and have a support structure behind you, building up their confidence in you and your business.
The bottom line: 3-Way Calls Work
How To Conduct A 3-Way
A 3-way phone call should be between you, your prospect, and your sponsor (or another leader) and should be conducted after your prospect has expressed interest in your opportunity. For the sanity of your sponsor, don't put every prospect you come in contact with on a 3-way.
Make Sure Sponsor is Available: Let them know that you have a follow-up call and ask if they will be available for a 3-way during a certain period of time. This tells them that any calls coming in from you are probably important.
Don't Ask Prospects Permission: When your prospect asks a question, even if you know the answer, you can use this as an opportunity to bring in your sponsor. Don't ask your prospect if that is okay with them, simply say, "Can you hold on just a minute?"
Give Your Sponsor Info: When you get your sponsor on the line and before you connect them to your prospect, give them some information about the call. Tell them the prospects name, what they do for work, why they are interested, what kind of questions they have, etc. Basically, give your sponsor a few discussion points to spur conversation if needed. You can decide what facts are important to share.
Use Edification: When you connect back to your prospect say something like, "Hi John, are you still there?" It is important to edify your sponsor as an expert and authority figure. For example: "I brought my sponsor, Jim, on the line because he is the perfect person to answer your question. I've been working with him for 6 months now and he has taught me everything I know about network marketing." Hopefully your sponsor will then have a few good things to say about you and then move on to the prospect's questions.
Don't But In: After you get your sponsor and your prospect talking, don't talk much. Answer questions specifically directed at you and then turn the conversation back over to your sponsor. This helps to solidify your prospect's perception of your sponsor as an expert.
Things To Consider
Make sure you know how to use your phone's 3-way function. If you aren't confident with it, you'll never use it in fear of getting disconnected. You can practice this with your sponsor and a friend or your spouse.
As you recruit new people make sure they know to use 3-way calls with you. Explain to them the importance, why it works, and how to conduct them.
Don't worry about asking your sponsor for a 3-way. They have a vested interest in your success.
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